Why Content is KING? High Converting Content Marketing Made Easy
You might have just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re not 100% sure whether it’s right for you and your business.
Let us assure you: now, more than ever, it is. Why? Because Content is King.
What is Content Marketing?
Content marketing is about offering valuable, highly relevant content to your customers. The difference between content marketing and branding or advertising is that you’re creating unique materials that people actually want and seek out. That provides a tremendous opportunity for your company and products to really stand out!
Sharing knowledge and expertise via infographics, videos, podcasts, social media, webinars and the like gives potential customers far more value than a standard ad campaign. In today’s world, 615M+ devices use Ad Blockers because users are inundated by the barrage of meaningless images and slogans. (Source: PageFair – The State of the blocked web. 2017 Global Adblock Report)
Were you aware that people spend less than 37 seconds on one single article? (Source: NewsCred Insights) The combination of an overwhelming amount of advertising and shortening attention spans mean that you must find a way to stand out not only against your direct competitors, but online in general!
So how can you do that? Through Excellent Content Marketing.
Studies show that brands/businesses that are considered “content leaders” get 8 times more traffic than their closest competitors. (Source: Content Marketing Institute)
That’s significantly increased visibility online because search engine optimization (SEO) favors unique articles and information with high click-through rates. This, in turn, pushes your content higher up on search engine rankings, and we all know the difference it makes to be among the Top 3 results on the first page of a search engine result!
The Benefits of Content Marketing on SEO: Search engines like Google aim to match the highest quality and most relevant information to search queries. So, if you’re not creating content people are looking for—you have zero chance of ranking and getting found for it!
More content = more keywords. More keywords = more opportunities to rank in any search engine.
Simple right ?!
Additionally, search engines favor websites and resources that are updated regularly, so the more consistently you provide valuable content, the more likely your rank will climb even higher!
But what’s even better than more exposure? More exposure for considerably less money! Did you know that content marketing is 62% less expensive than traditional advertising campaigns on average while bringing in 3xs more leads! (Source: MarketStrong.com)
Not only is content marketing more valuable to a customer, but its versatility means you have far more distribution channels to play in—from blogs and web pages to podcasts and video! You can test multiple types of content quickly and inexpensively to see what resonates with your customer.
Content marketing is so powerful because while a customer may have a need, they might not always be aware of an immediate solution. As they begin to seek out information to solve their need, their research guides them to content you create that’s engaging, motivating and most importantly—prompts them to buy.
The key difference between traditional marketing and content marketing is that customers want to buy from you by the time they’ve read, listened to or watched your content! They sought you out! Not the other way around.
You no longer have to engage in high pressure sales tactics. The trust that typically takes time to build during an extensive sales cycle has already been created before you’re even aware the potential client exists!
Why Content Marketing works?
Spreading the Word: Producing great content that educates and entertains also means that more people want to share and link your information—so they’re spreading your message for you!
Content shared by friends, colleagues and influencers is an amazing catalyst for consumer action. It’s a free and highly effective by-product of superb content marketing because information that is shared is perceived to be more trustworthy, authentic and relevant to inspire others to take action.
These are just some of the reasons why 88% of B2B marketing experts use content marketing to drive their strategy today (Source: Forbes). The customer immediately recognizes you as a credible authority on the topic and sees your business, service or product as a necessity for solving their problem. That’s an incredibly powerful hook!
Let’s review the competitive edge content marketing provides:
- Broader Reach: more versatile content means more distribution channels
- Instant Credibility: customers are seeking you out because your content resonates with a need they have in their business
- Higher Conversion Rates: by offering valuable content across blog posts, podcasts, webinars, articles, et al, you can test content conversion quickly and inexpensively
- Improved Profitability: Content marketing is significantly less expensive than traditional marketing while offering 3x the return!
It’s no wonder that 73% of major organizations hire content marketing experts to identify and produce highly-sought after and engaging materials! (Source: Content Marketing Institute)
Potential clients find your content, see the immediate value in it, and by the time they’ve contacted you, they’ve already convinced themselves they want to work with you!
Written by the team at DataSource, a language service provider experienced in helping companies localize content marketing including:
- Blog Posts & Articles
- Advertising copies
- Video dubbing and subtitling
- Email Newsletters
- Social Media Marketing
- Assessments and more!
If you got any question about Content Marketing, feel free to comment this article or to contact us through our contact form!